“It is the Information Age! Google, Facebook, Twitter, etc. And, we have unlimited access to data.

 

But, quantity does not necessarily translate into profit. It is about quality… Measuring the right things at the right time within the right context!

 

Big Data’s value can be unleashed for business users by condensing it and intelligently presenting only what is relevant and contextual to the problem at hand. Whether it's an executive wanting summary data across the company’s product lines or a manager wanting more detail, but only for the areas that he or she oversees.”